SMS Marketing

SMS marketing is ideal for companies looking to reduce cost while increasing the reach of their marketing message in an innovative way. Text messaging can be an effective marketing channel on its own to reach consumers on the go, or you can combine text messaging with traditional or other Internet-based advertising as part of an integrated cross-media campaign. With the Mobile Pronto Web Messaging Platform and our SMS Marketing tools, your company will be able to create, manage, send and track text message campaigns to achieve your marketing goals. 

Designed explicitly for direct marketers and advertising agencies, our SMS Marketing platform lets your agency expands the channels you can offer to your clients. Your marketers can include mobile marketing as another tactic to increase the power of your communications across channels and propagate your message to your prospects and target market. 

OPPORTUNITIES IN THE US MARKET

Everyone knows that text messaging is in a huge growth stage. According to the International Association for the Wireless Telecommunications, in just four years, monthly SMS messages increased from 9.8 billion to 152.7 Billion in the United States alone. Yearly SMS message volume surpassed 1.5 trillion in December 2009, and it's not slowing down. 

More and more businesses are migrating their marketing strategies to this niche and becoming more efficient at reaching their target audience through this incredible communications channel. For retail businesses especially, connecting with consumers based on geography and proximity can be an especially effective strategy to increase foot traffic in the store. 

SMS MARKETING CAMPAIGN IDEAS

Promotions and Sale Campaigns 

It is essential for a company's success to maintain regular communication with its customers. Through our system you are able to import and synchronize your customer contact database, organize customers into target groups and send them personalized messages. SMS is an excellent way to inform your customers about events and promotions, product launches, special discounts and new store openings. 

SMS Marketing Viral 

Your current customers can be your best source of new business. Now there is an easy way to get your message to more people. With SMS Marketing Viral, you can invite recipients to forward your message along, easily expanding your database of contacts. When your offer is interesting, your customers will want to share it with family and friends. They can help you spread the word about upcoming events and promotions. During the event, you can gather contact info from your customers' friends and request their permission to receive news of your companies' future promotional events directly to their own mobile device. 

Discounts, coupons and freebies 

Make redeeming coupons or samples an easy experience to your customers while helping to save the planet. Through Mobile Pronto you can send coupons and offers to your customers through text messaging, instead of investing in expensive printed circulars and advertisements which are often lost or forgotten at home. Coupon campaigns are often wildly successful at parties, events and holidays such as: Mother's Day, Valentine's Day, and Christmas. It can be a great way to boost your sales! 

Text Messages to Reinforce an Email Newsletter Campaign

With most cell phones being Web-enabled nowadays, you can leverage both the easy and lightweight features of a text message, with the full features of a website, by combining the two in one campaign. With Mobile Pronto, you can send your contacts a short text message highlighting the main topics of your newsletter, with a link connecting them directly to the content managed through a standard Web server. This gives you another channel to distribute the same content, which can increase the overall campaign effectiveness and ROI. 

Exclusive offers for VIP customers

Recognizing VIP customers for their loyalty can be smart for business. With SMS Marketing, you can appeal to those customers with special offers by creating a target group just for them. Send your most valued customers their own personalized messages and offers in order to build on that special relationship. 

SMS Endomarketing

Think outside the box! Regular communication and updates to your company's staff and your internal teams — employees, suppliers, partners, and shareholders— can be the key for making the difference! With Mobile Pronto's SMS Endomarketing, you can reach all your staff through text blasts, all at the same time. This lets you shift their attention to an important issue, or put out a call to start brainstorming about a certain project. After finalizing your campaign, you can collect the results and analyze the feedback using our Web-based reporting and analytics platform.

SMS MARKETING CHECKLIST:

• Identify your target audience 
• Identify the needs of your target audience 
• Develop content appropriate to your audience 
• Gather audience contact information 
• Schedule campaign at convenient times 
• Monitor results and make adjustments 
• Always focus on results